Berliner Balanced Scorecard: CustomerPerspective
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52
978-87-7681-233-2
Books at bookboon.com
2008
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loginCompanies are increasingly attempting to replace or expound product-orientated strategies by customer-orientated strategies. For this reason, the quantification of customer relations within the scope of the balanced scorecard is increasingly achieving significance as an implementation instrument for strategies and as a supplement to classic product profitability analysis.
