Essentials of Marketing Research
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978-87-7681-411-3
Books at bookboon.com
2008
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loginThe field of marketing has experienced unprecedented developments in the 20th century which have continued at no lesser pace in the 21st century. Within the last few decades shifts have been observed in the marketing thought, marketing practice and every direct and indirect issue and function related to marketing. The constant shift in the field has led to many interesting developments including the field of marketing research.
