The Media Economy
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51
0–415–99045–9
ROUTLEDGE NEWYORK LONDON
2010
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loginThe Media Economy is an attempt to look at the study of media economics from a 21st-century perspective, utilizing a holistic view. In the initial decades of inquiry (circa 1950s to the 1990s) media economics tended to be approached from singular viewpoints—such as focusing on particular media industries, or specifi c practices like fi nancing and economics, or a particular country, like the United States. Much of my earlier work and books on the subject fell into this same paradigm. My research and writing refl ected what others were writing and researching.
