Web 2.0 and Social Media for Business
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loginTo some, the term Web 2.0 might suggest a new version of the World Wide Web is running on a vast network of powerful computers somewhere. In actuality, this is far from the truth. Web 2.0 is a term coined during the O’Reilly Media Web 2.0 Conference in late 2004. Since then it has been used to describe applications that allow people to participate in information creation, digital resource sharing, webpage design, and collaboration on the World Wide Web. Examples of Web 2.0 applications include Facebook, YouTube, LinkedIn, Flickr, WordPress, Wikimedia, and Blogger. Put simply, Web 2.0 sites allow users to collaborate with each other in social settings. Users create and share content in virtual communities set up by software developers according to the purpose of the site. Since Web 2.0 does not refer to updates to technical specification but rather in how people use the Web, this term has been publically challenged by World Wide Web inventor Tim Berners-Lee. He feels the term is a piece of jargon because the Web is operating in the way he had originally envisioned. He called the Web a collaborative medium, a place where we all meet and read and write (Laningham, 2006)
