An Introduction to Business and Business Planning

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By Bost University Posted on Mar 2, 2021
In Category - Management
Dr. Jay A. Dewhurst 978-87-403-0758-0 Books at bookboon.com 2014

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Having taught business introduction courses for many years and exploring different ways to introduce students to foundational business concepts, I realized that students, while learning important concepts under traditional methods, were unable to connect those ideas to one another. The student would successfully complete the course, but would not be able to relate marketing to accounting or management to finance.

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